Independent comparison tool


Research, Information Architecture, Digital Design / UI + UX, Front-end Development

ArboKompas offers companies an independent tool for comparing occupational health and safety services. This tool was developed several years ago. Unfortunately, the conversion rate from the previous website to the tool was very disappointing.


We were asked to develop a new marketing website with two goals; generate more visitors to the website and increase the conversion towards the comparison tool. Together with their online marketer, we did user research, developed a content strategy, defined the information architecture and upgraded the funnel towards the ArboKompas tool. Of course, we made everything measurable.

Combining news, informative blogs and questions & answers quickly leads the visitor to the right place in the content structure, or to their next step in the search for information.

‘Working with the people of Basix is great. They give honest advice and think along. And they strive for quality, not just extra sales.’


Dianne van der Putte - ArboKompas

Want to know more about this project? Give us a call.
0031 06 2855 4779

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